Over the past 20 years, I’ve built a career at the intersection of luxury marketing, storytelling, and design — helping brands define who they are, deepen customer relationships, and grow with intention.

 

It all started in Napa, where I led DTC marketing across 40 international brands at Foster’s Wine Estates. That experience laid the foundation for my time at HALL Wines, where I helped build the winery’s direct-to-consumer program and define its brand essence.

 

Consulting followed — first independently, then for nine years as a  principal with Ensemble Marketing Group. Along the way, I’ve partnered with dozens of renowned wineries, offering integrated strategy and creative that bring clarity, cohesion, and distinction to every brand I touch.

 

I hold a master’s degree in Integrated Design and Marketing from the University of Baltimore, and a WSET Level 3 Award in Wines—ensuring both creative expertise and technical accuracy in my work.