“Just finished reading the 'Cellar Notes' publication, a very nice job and my hat is off to you! Really, the book was like a tour, and now I’m ready for a taste!”
― feedback from a HALL Wines consumer
From release letters to shelftalkers, wine club correspondence to email campaigns—
effective communication should educate, enthrall, and engage.
Integrated Marketing Strategy
Starting from scratch or starting over? I will work with you to create a comprehensive marketing roadmap that includes a clear understanding of your brand, your audience, your objectives, and your plan of execution. It sounds like a big job and it is, but I am willing and able. In fact, I absolutely love this stage of marketing work. Let's define your brand and make it grow!
Interweaving my writing and design skills, I am able to save you time and money. Achieve the greatest impact and the highest quality at the most reasonable costs. When I create a piece, I always have the brand definition and objectives in mind. Clarity, consistency, and beauty must persist throughout each form of visual communication.
I have vast experience writing newsletters, tasting notes, web site content, email blasts, press releases, and more. I know the technical side of the industry and can engage your consumer and drive your profits. Provide me with rough content and be confident I will craft smart, effective, on-brand messaging.
Who are you, how are you unique, and why should your consumers care? If you can't answer without hesitancy, perhaps it's time for a bit of brand soul-searching.
I can help you put words to your passion and a voice to your vision. Create a brand vocabulary, refresh a logo, implement an identity standards guide, produce a media kit, and more. Go from vague to vibrant, generic to distinctive.